Institucional Notícias

A diferenciação por atributos irrelevantes

27 de Abril de 2018 – 16h02 horas / Luiz Marins Três especialistas em marketing, Gregory S. Carpenter, Rashi Glazer e Kent Nakamoto escreveram um artigo no Journal of Marketing Research, vol.31, n.03, August 1994, p. 339-350 que chamou muito a...
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